New Zealand’s off-peak seasons appeal to visitors from India.

Key market insights: 

• India delivered 83,000 arrivals last year, with visiting friends and relatives accounting for almost half (49%). Holiday travel
  remains significant (33%), with visitation distributed relatively evenly throughout the year, supporting year-round demand
• The average length of stay for holiday visitors is 11 days
• 78% of visitors from India arrive during New Zealand’s off-peak seasons (March – November)
• Indian visitors contributed NZ$229 million to the New Zealand economy last year, including NZ$101 million from holiday travel.
  Average holiday spend approaches NZ$7,000 per trip, reflecting the value of this growing market.
• An estimated 16 million Indian travellers qualify as Active Considerers, with nearly two-thirds (65%) ranking New Zealand as
  their preferred destination. Interest extends beyond summer, with more than 80% willing to travel in off-peak periods
• Most visitors from India favoured natural attractions like walks and hikes, mountains and lakes, and geothermal attractions. Over two thirds of Indian holiday visitors visited a place of Māori significance across the seasons.