Destination Management and why it's important


Destination Management brings together different stakeholders to achieve the common goal of developing a well-managed, sustainable visitor destination. It is an ongoing process that requires destinations to plan for the future and considers the social, economic, cultural and environmental risks and opportunities.


Destination Management Guidelines


Destination Kaikōura along with K.I.T.I Board are in the initial planning stages of our Destination Management Plan, updates will be provided as we continue this process. 


All Regional Tourism Organisations (RTO’s) are being funded by the Ministry of Business, Innovation and Education (MBIE) to lead the development of Destination Management Strategy & Plans. Destination Kaikōura are facilitating Kaikōura’s DMP strategy. Other stakeholders and partners in this process include Kaikōura District Council, Te Rūnanga o Kaikōura, Ministry of Business, Innovation and Employment (MBIE), Department of Conservation (DOC), and Waka Kotahi New Zealand Transport Agency, and representatives of the business, tourism sectors and neighbouring regions.


Community consultation will be underway in the New Year to gather insights into how and what the residents of the Kaikōura feel should be included in the DM strategy. 


You are welcome to submit feedback via email : [email protected]




Media Release - Kaikoura DMP 21 March 2022


Reimagine Kaikoura Recovery Plan - Post EQ


Poha Project - Post COVID-19