United Kingdom (UK)
The UK was New Zealand’s fourth largest market by arrivals.
Key market insights
- The UK delivered 201,000 arrivals last year, with holiday (44%) and visiting friends and relatives (47%) contributing almost
equally. Arrivals are highly seasonal, with more than half occurring in summer (52%) - Almost 50% of visitors between March – November, New Zealand’s off-peak seasons
- The average length of stay for holiday visitors is 15 days
- UK visitors contributed nearly NZ$1 billion to the New Zealand economy last year, including NZ$556 million from holiday travel.
Holidaymakers spent an average of NZ$7,579 per trip, reflecting long stays and extensive travel patterns. - UK holidaymakers travel extensively across New Zealand. Six in ten visit both islands, while two-thirds (66%) visit four or more
regions, supporting strong regional dispersal - An estimated 11 million UK travellers qualify as Active Considerers, with 43% ranking New Zealand as their preferred
destination. Nearly two-thirds would consider travelling during off-peak periods - Visitors from the UK are drawn to New Zealand’s beautiful landscapes and are looking to have fun and enjoy themselves
- Visitors are most interested in trying our local cuisine, exploring towns and visiting natural attractions
Germany
Visitors from Germany tend to stay longer and spend more per trip than visitors from other countries.
Key market insights
- Germany delivered 74,000 arrivals last year, with holiday travel accounting for three-quarters of visitors (75%). Visitation is
highly seasonal, with more than half of arrivals occurring during summer (51%) - The average length of stay for holiday visitor is 16 days
- 49% of visitors from Germany arrive during March – November, New Zealand’s off-peak seasons
- German visitors contributed over $500 million to the New Zealand economy, including NZ$352 million from holiday travel.
Long stays drive high visitor value, with holidaymakers spending an average of NZ$9,158 per trip— the highest levels across
New Zealand's key visitor markets - German holidaymakers are New Zealand's most geographically dispersed visitors. Nearly two-thirds visit both islands (64%), while
almost four in ten (39%) visit seven or more regions during their trip, reflecting a strong preference for extended exploration
Visitor Profile & Market Snapshot
