Australia

Australia is New Zealand’s largest visitor market, accounting for almost half (44%) of all international visitor arrivals.

Key market insights

1.6m Australian visitors arrived between April 2025 – April 2026 (44% of all arrivals).
Australian visitors spent NZ$4.2 billion in New Zealand last year, with holidaymakers contributing over half (NZ$2.6 billion).
Holidaymakers also spend around 40% more per trip than the average Australian visitor
40% of Australian holiday visitors stayed between 8-14 days.
75% of Australian holiday visitors arrive in New Zealand’s off-peak seasons between March – November.
There are over 5.7 million people in Australia considering a visit to New Zealand. 40% of these people have New Zealand as their top destination to travel to.
Active Considerers are predominantly aged 25–54, financially comfortable, and concentrated in Australia’s east coast
Australian visitors are interested in wildlife encounters, trying local cuisine, exploring local towns and engaging with Māori culture

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