Regional Tourism Organisations (RTOs) play an invaluable role in the development of their regions, taking an holistic approach to planning for and sustainably growing the visitor economy. They are the organisations tasked with managing tourism and its opportunities and impacts for the benefit of their communities, and marketing the destination to build the visitation and the experiences available to visitors (and locals) in that region in a sustainable way.

This translates into greater prosperity for all.

Destination Kaikōura is the Regional Tourism Organisation for Kaikōura.

Formed in April 2014, Kaikōura became New Zealand’s 30th Regional Tourism Organisation (RTO). 

Kaikōura is the smallest RTO in New Zealand and is responsible for promoting Kaikōura domestically and internationally.