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Kaikōura Visitor Spend Trends YE April 2019
Source: MBIE Monthly Regional Tourism Estimates, Year-end January 2019
Kaikōura annual visitor spend YE April 2019 was $118m, which is an increase of 0.3% in April 2019 compared to pre-quake April 2016. This references YE April 2019 total annual visitor spend at 117,980m compared to YE April 2019 total annual visitor spend of 117,683m
The visitor statistics from Year- end January 2019 showed that we exceeded pre-earthquake figures already. Domestic visitor figures bounced back completely and has exceeded pre-quake spend. Although the international market is still slightly behind pre quake, it is on its way back with a rapid growth of 35.2% compared to the recovery period in April 2018 which has driven the total growth of the visitor spend YE April 2019 in Kaikōura.
Graph 1.0 Kaikōura Annual Visitor Spend $M YE April 2014- 2019
Kaikōura annual international visitor spend YE April between 2014 – 2019 (graph 2.0). While in YE April 2019 international visitor spend was $61m (-6.6%) which is only $4m behind the year high of $65m in YE April 2016. Over the past twelve months total international visitor spend YE April 2019 saw strong growth of 35.2% compared to last year YE April 2018.
China ($6m), USA ($7m) and Australia ($7m) markets are just slightly behind pre-quake visitor spend. The UK ($11m) and Canada ($2m) are back to pre-quake numbers with the Rest of Europe ($12) and Germany ($10m) exceeding pre- quake visitor spend YE April 2019 compared to YE April 2016.
Graph 2.0 Kaikōura annual international visitor spend YE April between 2014 – 2019
Domestic visitor spend YE April 2019 was $57 million which exceeds the former high in 2016 of $52 million with an 10.2 % increase.
Graph 3.0 Kaikoura Annual Domestic Visitor Spend $M YE April 2014 - 2019
Graph 4.0 Kaikōura International & Domestic Annual Visitor spend $M YE April 2014 - 2019
Commercial Accommodation Monitor (CAM) Trends YE December 2018
Source: Statistics NZ, Commercial Accommodation Monitor, Year-end December 2018
YE April 2019 CAM guest nights almost back to pre-quake at -1.4%.
Annual guest arrivals are slightly behind -5.6%. CAM stats do not capture visitor numbers from the B&B and holiday home market. All indicators from those on the ground suggest Kaikōura is back to pre-quake numbers.
As predicted the annual length of stay and occupancy rate dropped down compared to last year April due to a decline in presence of NCTIR workers staying in Kaikoura.
Table 1.0 provides a summary comparing YE April 2019 to YE April 2018 and YE April 2016 CAM visitor stats.
Graph 5.0 shows guest arrivals and guest nights YE April in 2016, 2017, 2018. and 2019. Although guest nights and arrivals are still slightly down in YE April 2019 (compared to pre-quake), there is good growth over the 12-month period.
This growth indicates that Kaikōura is back on the rise and once the enhancement work on SH1 is completed (late 2019) and the Sudima Hotel opens it is expected that annual length of stay and occupancy will further grow, and that guest nights and arrivals will see increases in 2020.
Graph 5.0 Kaikōura Annual Guest Nights & Guest Arrivals (000’s) YE Dec 2016-2018