These Lunch ‘n Learn workshops are a collaboration between six central South Island RTOs: Development West Coast, Destination Kaikōura, ChristchurchNZ, Venture Timaru, Mackenzie Tourism & Tourism Waitaki.
This series of capability workshops aims to equip operators with the skills and knowledge necessary to thrive in today’s competitive tourism landscape. There is no charge to join!
Digital Marketing Part 1
Understanding Paid Social Media
A practical overview of paid media, covering the different types of Google and Meta campaigns and how to choose the right one for your marketing goals. You’ll also learn about bid strategies, targeting techniques, and have the chance to ask questions during a Q&A with an expert.
Download the presentation HERE
Trade Readiness 1
Understanding the Travellers and Trade Distribution Channels
An important overview that will set the foundation for the other two parts. You’ll walk away with a greater understanding of:
1. New Zealand’s main markets and market characteristics
2. The benefits of working with travel trade
3. Travel trade ecosystem and distribution channels (ITOs, wholesalers, OTAs)– who does what, how it works
4. Pros and cons of each channel
Download the presentation HERE
Trade Readiness Part 2
Pricing & Commissions
Your pricing structure is a critical part of your businesses success and working successfully with trade. In this session you’ll walk away with a greater understanding of:
1. Why we give commission
2. Rate parity
3. Establishing your retail rate: operating costs, commission, margin
4. Establishing a contract
Download the presentation HERE
Trade Readiness 3
Showcasing Your Product
Now you’ve got the fundamentals, it’s time to sell your wares and proactively engage with trade. In this session, you’ll walk away with a greater understanding of:
1. Collateral requirements –manuals, fact sheets, image library etc
2. Trade events, trade shows and sales calls
3. The art of a good presentation
4. Website requirements
5. Direct connectivity
6. Local agents – I-sites and visitor centres
7. Working with TNZ and RTO to maximise famils
Download the presentation HERE